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Among the top ten sites in the US, three were up compared to June 2024 (New York Times, People, BBC and Google News) and seven saw an increase compared to May. This is despite The Independent seeing the biggest year-on-year fall in traffic, down 56% to 16.4 million. In July, BBC saw a 15% month-on-month drop in views following the launch of a dynamic paywall for users in the US at the end of June.

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  • The New York Times (456.7 million visits) remained the biggest newsbrand in the US by number of visits, followed by CNN (372.8 million), MSN, Fox News and People.
  • The biggest increases were at The New York Times (up 9% year on year to 474.5 million visits) and CNN (up 14% month on month to 356.7 million).
  • Some 15 sites saw month-on-month growth, with Newsweek the most visited site to see a boost – up 21% to 82.3 million.

The Los Angeles Times (23.7 million visits) and Washington Post (102.4 million) saw the sixth and eighth largest drops, falling by 7.9% and 6.6% respectively compared with October. Among the top ten most-visited sites specifically, all but two sites saw some year-on-year growth. The biggest traffic pullback in the top ten was at USA Today (143.6 million, down 29.4%), followed by CNN (356.6 million, down 22.5%) and Fox News (253.6 million, down 17%). Some 32 sites grew their total number of website visits year on year, according to Similarweb. Business Insider (56.8 million) and Huffpost (43.7 million) each received 25% less traffic this January than January last year. CNN (399.1 million, up 12%) and USA Today (158.6 million, up 10.4%) increased their visits by double-digit percentage points, while the New York Post (127.9 million, down 10%) the only top-ten site to lose traffic.

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The Gateway Pundit and another site supportive of Donald Trump, Breitbart, were also among the fastest growers year-on-year, up 54% and 26% respectively. The biggest year-on-year decline in the top ten was seen at aggregator MSN (196.4 million, down 8%) and USA Today (also down 8%). The shallowest fall in the top ten was seen at People magazine (150.6 million), which nonetheless lost 5% of its traffic.

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Australian-based Science Alert saw the highest growth month on month, up 60% to 23.4 million visits. Seven of the top ten websites saw month-on-month growth, and People recorded the highest jump among these, up 14%, followed by MSN (up 8% to 148.7 million visits) and Yahoo Finance (up 4% to 133.2 million). Among the top ten US news sites, only celebrity news site People saw year-on-year growth in December, up 5% to 151.9 million visits. Visits to the Arena Group site were up 184% year on year and 130% month on month to 19.5 million in December, according to the latest Similarweb data. Men’s lifestyle magazine Men’s Journal recorded the highest year-on-year and month-on-month growth among the top 50 news websites in the US in December. Press Gazette’s monthly ranking of the top 50 news websites in the US, using Similarweb data.

The biggest riser already on the charts was progressive news site Raw Story, which climbed eight spots to 37th place on the back of a 24% month-on-month traffic increase to 33.2 million. The contraction is particularly pronounced among the top ten US news sites by traffic, where eight publishers saw visits drop compared to July. Going the opposite direction, however, was the US outpost of fellow British publisher The Sun (22.2 million visits), which dropped 15 places to 50th on the back of 34.9% month-on-month and 65.1% year-on-year traffic declines. Athlon Sports (up 218.4% year-on-year to 35 million) was the fastest riser in the ranks of the top 50, jumping eight places to 33rd on the back of 18% month-on-month traffic growth, the second most growth of any publisher in the top 50. Also possibly reflecting interest in the US presidential election, the fastest monthly growth among the top 50 was seen at Real Clear Politics, where visits were up nearly 40% compared with September. Among the broader top 50 news sites in the US, sports news site athlonsports.com (34.7 million) continued its reign as the fastest-growing publisher, nearly quadrupling its web visits compared to October 2023.

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On the other end of the scale the fastest year-on-year traffic losses were seen by the Los Angeles Times (25.8 million, down 30% on October 2023), the Daily Mail (104.1 million, down 22.8%) and Fox News. The fastest-growing top-ten site month-on-month was USA Today, followed by aggregator Google News (122.4 million, up 8.6%) and People. At the start of October the site deployed a new paywall, which does Kasino med riktiga pengar not appear to have immediately hurt its web visits. CNN (425 million) remains the most-visited news site in the US despite an 11.8% year-on-year decrease in traffic — the only fall among the top ten besides Fox News (258.1 million), which lost 22.5% of its October 2023 traffic. Thirty websites in the top 50 also saw their visits grow year-on-year in October, as well as eight of the top ten.

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