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Australian-based Science Alert saw the highest growth month on month, up 60% to 23.4 million visits. Seven of the top ten websites saw month-on-month growth, and People recorded the highest jump among these, up 14%, followed by MSN (up 8% to 148.7 million visits) and Yahoo Finance (up 4% to 133.2 million). Among the top ten US news sites, only celebrity news site People saw year-on-year growth in December, up 5% to 151.9 million visits. Visits to the Arena Group site were up 184% year on year and 130% month on month to 19.5 million in December, according to the latest Similarweb data. Men’s lifestyle magazine Men’s Journal recorded the highest year-on-year and month-on-month growth among the top 50 news websites in the US in December. Press Gazette’s monthly ranking of the top 50 news websites in the US, using Similarweb data.

The publication, likely spurred by the city’s historic wildfires, grew its web visits nearly 120% to 42.3 million in January, but in February these returned to 20.8 million – a 51% month-on month fall. The drops mirror widespread gains in February, when only nine top sites saw traffic losses and 21 posted gains of 10% or greater. Despite its monthly gain The Cooldown was the second-largest faller year-on-year among the top 50, losing 24% of its traffic compared to March last year.

Two-thirds of the top news sites in the US saw traffic shrink month-on-month in August following a bumper July. Despite its robust politics offering, Axios (23.3 million) was the top 50 site with the largest monthly traffic fall, losing 17.4% of its visits compared with September. Fox also lost approximately 1% of its US web visits in October compared with the month before.

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The only sites to see visits decline month-on-month were the US website of the UK’s The Sun newspaper (37.1 million) and Athlon Sports (27.5 million), which both dropped 3%. All of the top-ten most-visited news sites in the US saw traffic growth when compared with June, according to figures from digital intelligence platform Similarweb. Among the top ten news sites by US traffic People magazine again saw the most year-on-year growth in August, having also been the fastest annual growers in April, May and June.

• The site has since rolled out its inaugural paywall, the effects from which will only become visible next month.
• The biggest month-on-month increase in June was at The Times of Israel, which saw its visits almost double to 23.7 million in the US (up 98%).
• Climate news site The Cooldown saw the second most year-on-year growth, with visits rising 152% to 21.9 million.
• Models are trained on everything from academic papers, to news reports, to YouTube comments.

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On the other end of the scale the fastest year-on-year traffic losses were seen by the Los Angeles Times (25.8 million, down 30% on October 2023), the Daily Mail (104.1 million, down 22.8%) and Fox News. The fastest-growing top-ten site month-on-month was USA Today, followed by aggregator Google News (122.4 million, up 8.6%) and People. At the start of October the site deployed a new paywall, which does not appear to have immediately hurt its web visits. CNN (425 million) remains the most-visited news site in the US despite an 11.8% year-on-year decrease in traffic — the only fall among the top ten besides Fox News (258.1 million), which lost 22.5% of its October 2023 traffic. Thirty websites in the top 50 also saw their visits grow year-on-year Visit Tuinbouw in October, as well as eight of the top ten.

All but two of the ten most-visited sites in the US in September saw year-on-year traffic growth. Another notable riser was local publisher SF Gate (up six places to 36th on the back of a 0.4% month-on-month traffic drop, to 29.3 million) and libertarian blog Zero Hedge (25.2 million), which rose five places to 40th despite a 7.7% traffic decline. The only site to see a larger rise in visits compared with August was CBS News, where traffic rose 20.7% to 92.5 million, translating to a five-place rise on the charts. September saw the re-entry of The Atlantic into the top 50 (visits down 0.2% month-on-month but up 15.2% year-on-year to 22.9 million) after it dropped off in August. The only riser within the top ten, besides new entrant Forbes, was People, which was up one spot despite visits dropping 9.5% month-on-month to 147.2 million.

September was a busier news month, including the assassination of right-wing activist and podcaster Charlie Kirk. Syndication website MSN saw the biggest drop year on year among the top ten by more than a third (39.5% to 144 million visits). Athlon Sports followed Forbes in year-on-year traffic decline with a drop in visits of 48% to 290.3 million, along with AP News (down 46% to 78.5 million visits). Forbes CEO Sherry Phillips told Press Gazette last month the brand has lost traffic to articles it was previously known for, such as “Who’s the richest person in the world?

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