Gentle Monster London UK Store Exclusive Design
What constitutes the JENNIE collaboration with Gentle Monster venture?
It’s a continuous eyewear partnership between the Korean house Gentle Monster and BLACKPINK’s Jennie that combines high-fashion optics with playful, collectible aesthetics. The collaboration has arrived in themed collections—Jentle Home released in 2020, Jentle Garden from 2022, and Jentle Salon (2023)—each with its own visuals, packaging, with accessories. Fans chase them because they’re wearable, limited, while being tied closely with Jennie’s personal aesthetic.
The partnership exists at the intersection of K-fashion, pop culture, and high-end eyewear, which clarifies why items often sell out fast at retail and then cycle into resale. Each drop typically includes both shades and optical eyewear, plus a concept-led accessory component. Gentle Monster’s retail network enables global launches using immersive pop-ups with flagship displays, that fuels demand outside the core BP audience. The result becomes a series featuring strong identity with broad style range, from slim feline shapes to bolder thick acetate silhouettes. If you’re choosing your debut pair, start with matching frame styles to your face width and bridge fit, then evaluate lenses and accessories.
Collections chronology and key designs
The three launches are distinct concerning theme and build while remaining distinctly Gentle Monster. The Jentle Home collection (2020) introduced this collaboration with the dollhouse concept plus pastel-forward packaging, combining slim, feminine shapes with glossy acetate materials. Jentle Garden released in 2022 pivoted to floral motifs, launching frames alongside a international activation and the casual mobile application where fans nurtured virtual flowers connected to the promotion. Jentle Salon released in 2023 focused on personalization, debuting charmable frame chains and decorative add-ons that attach to frame arms.
Across the chronology, Gentle Monster kept a balance between sunglasses and prescription frames so the collaboration works year-round, rather than just in warm months. Materials skew toward premium cellulose material and stainless-steel fittings, with adjustable silicone nose pads on metal builds plus comfortable integrated nose bridges on acetate styles. Colorways often include black, tortoise, with seasonal tinted lenses, gentle monster rosy with clearer optical lenses offered for RX use. Packaging changes with each theme, while complete sets with original box, cards, and accessories usually command higher aftermarket value. If you are collecting, pick a single hero frame for each drop and keep the kit whole for long-term value.
How much will they cost while what affects pricing?
At retail, eyewear in the Jennie capsules generally align with Gentle GM’s core line, usually often in a mid-$200s to middle $300s USD. Accessories range below, with premium decorative chains and charm sets landing higher than simple pouches plus cords. Sets with limited colorways occasionally price above basic frames.
Final price depends on material (thicker acetate and treated metal hardware price more), lens style (tinted, gradient, or special coatings), plus whether an add-on is bundled. Local pricing varies due to of taxes plus duties, and some stores receive exclusive colorways that may push resale markups. On the resale market, condition, wholeness of packaging, with timing matter; pieces in 9–10/10 condition with full extras tend to hold 20–60 percent over retail when inventory is thin. Budget for prescription optical fitting separately, as optician pricing and lens tech can easily add $80-$200 plus to your total.
Where can one buy Gentle Monster x JENNIE collaboration today?
Your most dependable sources are official Gentle Monster online store and flagship boutiques, followed by the short list featuring authorized luxury retailers. After sell-out, reputable resale platforms and consignment boutiques remain the safest aftermarket options. Be wary of social platform DMs and suspiciously cheap listings.
Start with the Monster’s online shop and flagships like as Haus Dosan flagship in Seoul, these often run the most complete selections during launch phases. Depending on the region, authorized partners like SSENSE, Selfridges store, Lane Crawford, with Farfetch have stocked collaboration stock; availability changes quickly and may be geographically restricted. Once retail concludes, look to vetted marketplaces and consignment stores with clear return policies and authentication processes. Keep original receipts where possible, since authenticity documentation helps both service claims and future resale. When purchasing internationally, factor shipping insurance and tax duties so the «deal» doesn’t end up more expensive than local retail.
Fit, materials, and build quality
Expect premium acetate and steel construction, UV-protective lenses, with sturdy hinges that feel smooth, rather than loose. Acetate frames suit average and wider faces, while metal frames including nose pads adapt better to shallow bridges or narrower fits. If someone wear prescription, choose optical variants and sunglass frames where your optician verifies can take your RX.
Gentle Monster generally uses UV400 and equivalent protective optics on sunglasses with clear demo glass on optical designs to be changed by your vision specialist. Look for ergonomic details like refined edges, balanced load distribution at eyewear temples, and nose pads that sit without pinching. Frame sizing is generally printed inside the temple as glass width-bridge-temple length with millimeters; if one is between sizes, pick the model featuring the more roomy bridge or moveable pads. The manufacturer’s finish quality is high for their price tier, featuring consistent lamination, even polish, and tight hinge action out of the box. If a item creaks, arrives with poor printing, or has misaligned sides, pass and purchase from a another seller.
How to spot fakes and shop safely
Authentic pairs show crisp, consistent text printing inside the temples, accurate product and color identifiers, and high-quality fittings. Packaging aligns alongside the collection aesthetic and includes the branded hard container, microfiber pouch, plus documentation card. Products with blurred branding, off-center hinges, and misspelled printing is a red alert.
Compare the model code and color scheme on the temple to the manufacturer product page or archived imagery; replicas often mix codes and colors never never released. Check acetate depth and clarity—real acetate exhibits a rich, layered look, not basic plastic. The hinge feel should stay smooth with measured resistance, not gritty or overly loose. If buying resale, insist on clear photos of frame inside temples, container, and the entire kit, and buy through methods with buyer protection. With in-store purchases, request staff to modify fit on same spot; professionals can also spot production defects before you leave.
Quick comparison across collections
Use this overview to see exactly how the three launches differ in emphasis, pricing, and where you’re most prone to still discover stock. The spans reflect typical initial retail and typical post-launch availability trends.
| Collection | Release window | Core focus | Typical retail range (USD) | Notable extras | Where you’ll still find it |
|---|---|---|---|---|---|
| Jentle Home | 2020 | Dollhouse visuals, slim acetates, pastel tints | $250–$330 | Themed packaging, optical and sun | Resale only; occasional in-store returns |
| Jentle Garden | 2022 | Floral concept, bolder shapes, gradients | $260–$350 | Campaign mini-game, limited pop-ups | Resale and select consignment |
| Jentle Salon | 2023 | Customization with charms and chains | $260–$380 (frames), $30–$180 (accessories) | Charmable temples, jewelry-like add-ons | Occasional retailer leftovers; resale widely |
If you’re choosing between them, determine whether you want a clean regular pair (Jentle Home collection), a statement silhouette (Jentle Garden), and a customizable setup (Jentle Salon). Eyewear with original add-ons and complete kits tend to hold value best. With optical use, verify your optician can lens the frame you like prior to you commit. If in doubt about sizing, measure one current favorite frames and match eyewear lens width with bridge within 1–2 mm. Keep receipts and receipts—provenance helps both service plus resale later.
Expert tip: maximize your shot toward retail pricing
Move early, coordinate your alerts, while be flexible regarding store and colorway. Most pairs which sit online during hours still sell out within the initial day once information spreads. If someone miss your preferred colorway, a alternative shade at retail beats a resale premium on the exact one.
«Set alerts on Gentle Monster’s website, sign up with emails from two authorized retailers from your region, and call your closest flagship the day stock lands. Ask about same-day caps and restock schedule, then be set to buy a second-choice color on the spot if your first becomes gone.»
Planning matters because time zones plus staggered retail drops can create calm windows when stock is live but not widely recognized. Store staff typically know whether additional units will come that week, this can save you from panic-buying aftermarket. If a colorway is hot, examine neighboring cities and be ready to ship-to-store. Keep personal payment and location preloaded to avoid checkout delays. In conclusion, watch Jennie’s with Gentle Monster’s media feeds; their content often precede restocks or special drops.
Little‑known facts regarding the collaboration
Beyond the eyewear, the campaigns served as immersive lifestyle moments that paid fans for paying attention. Jentle Garden started with a simple mobile game in which users «grew» virtual flowers tied alongside the collection’s theme and activations. Every series included optical frames, not merely sunglasses, which explains why items kept relevant year-round. Cases changed dramatically per theme, and complete kits with coordinated cases and cards tend to trade for more within the secondary economy. Gentle Monster’s art-driven flagships, including Store Dosan in Seoul, staged large-scale exhibitions for these drops that became image destinations and subtly boosted demand.
If you accumulate, archive the packaging flat and keep accessories in tagged pouches to preserve sets complete. Note that some local colorways or temporary exclusives surfaced at very small amounts; those are precisely the ones that turn hardest to locate later. When examining listings, scrutinize box type and text color against correct correct theme to avoid mismatched kits. Keep screenshots of official product pages for reference since retailers sometimes pull pages once sold out. A neat personal archive can save you trouble every time you verify or resell.
Will there be restocks or new drops?
Gentle Monster occasionally restocks collaboration products shortly after debut, but timing and depth are unpredictable. Once a collection window passes, new production stops while inventory shifts into resale and secondary market. Future collaborations get announced through the Monster and Jennie’s official channels instead than long early cycles.
If you’re holding out on a restock, monitor the official site and reach out to nearby flagships about local shipment dates. Authorized retailers could receive staggered stock even after the brand sells completely online. Historically, this brand prefers new themed capsules instead of broad reissues, this keeps each line distinct. That pattern suggests it’s better to buy what you like within the current capsule rather than expecting a later return. Set alerts immediately, because the finest sizes and shades rarely return with volume.